SLICE OF LIFE NECKWEAR was established through the creative efforts of an architect in Lynchburg, Virginia, Hal Craddock. Mr. Craddock was astounded to discover that most men tuck the small tail of the tie through the label to hide it behind the front of the tie. Having nurtured a mindset over the years that the little guy should be seen he began brainstorming with friends about a new respect for the forgotten little tail. His Solution? Feed the little tail right through the front of the front of the tie, where it can be seen by all. Thus SLICE OF LIFE Neckwear was born. The Fish on the line is actually the tail of the tie.