Prevent Child Abuse America attendees NYC Times Square

Prevent Child Abuse America Takes Over NYC’s Times Square Hundreds banded together to raise awareness about Child Abuse Prevention Month

Yesterday in New York, Prevent Child Abuse America (PCAA) presented a signature event for the national Pinwheels for Prevention® campaign, encouraging the public to support healthy child development by turning Times Square into a display of more than 5,000 pinwheels—the new national child abuse prevention symbol.

Miss America 2013 Mallory Hagan, Extra TV host A.J. Calloway and Prevent Child Abuse America’s President and CEO, James M. Hmurovich, teamed up with over 250 community volunteers to hold symbolic pinwheels in New York City’s iconic Times Square to create a spectacular and memorable display. New York City’s Big Pinwheel Garden represented the pinwheel gardens planted by state chapters of Prevent Child Abuse America across the nation throughout April’s Child Abuse Prevention Month.

Big Pinwheel Garden Participation Options included:
1) Sponsoring a pinwheel at (donations are still being taken)
2) Purchasing your choice of five special ties on, from which 100% of proceeds go to PCAA. These ties were designed by along with NBA stars Chris Paul, Chris Bosh, Kevin Love and Ronny Turiaf, and NFL player Lawrence Jackson (available throughout April and May)
3) $10 donations by texting PINWHEEL to 20222* (powered by

Prevent Child Abuse America, founded in 1972 in Chicago, works to ensure the healthy development of children nationwide. Since the launch of Pinwheels for Prevention in 2008, nearly 3 million pinwheels have been distributed and all 50 states have participated in the campaign.

Hedge Funds Care – Preventing and Treating Child Abuse –  is a participating sponsor. NBA Cares, Manhattan Magazine and are promotional partners. The Big Pinwheel Garden is supported by organizational partners Kappa Delta, Sigma Delta Tau, General Federation of Women’s Clubs and SparkAction.

Click here to view and purchase the special edition PCAA ties from, and see more photos from the event below!



Miss America and A.J. Calloway

pcaa-pinwheel-0022 1

Photography by: Jeff Fried

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